Meningkatkan Daya Saing Produk Melalui Inovasi dan Kreativitas di Bazaar Kampung Jepang

Authors

  • Dimas Arya Saputra Universitas 17 Agustus 1945 Surabaya
  • Iqbal Fadhlurrohman Erdianto Universitas 17 Agustus 1945 Surabaya
  • Rizki Abimanyu Universitas 17 Agustus 1945 Surabaya
  • Dewinda Ratu Mutiara Universitas 17 Agustus 1945 Surabaya
  • Fifilia Marcelina Sari Universitas 17 Agustus 1945 Surabaya
  • Nadin Aulia Ningrum Universitas 17 Agustus 1945 Surabaya
  • Bilqhis Nayla Aulia Universitas 17 Agustus 1945 Surabaya
  • Alicya Fazahra Putri Afandi Universitas 17 Agustus 1945 Surabaya
  • Riska Rembulan Fibrianti Universitas 17 Agustus 1945 Surabaya
  • Diva Puspita Nasywaini Universitas 17 Agustus 1945 Surabaya
  • Maya Indriastuti Universitas 17 Agustus 1945 Surabaya

Keywords:

daya saing produk, inovasi, kreativitas, bazaar, administrasi bisnis

Abstract

Bazaar adalah salah satu cara pemasaran yang memungkinkan para pelaku bisnis untuk memperlihatkan produk mereka langsung kepada pembeli. Di tengah persaingan yang semakin nyata, para pelaku bisnis harus mampu menghadirkan produk yang memiliki nilai lebih melalui ide baru dan kreativitas. Penelitian ini bertujuan untuk meneliti bagaimana inovasi dan kreativitas berperan dalam meningkatkan daya saing produk di acara Bazaar Kampung Jepang. Metode yang digunakan adalah kualitatif deskriptif dengan teknik observasi, pengumpulan dokumen, dan tinjauan pustaka. Analisis dilakukan berdasarkan sudut pandang manajemen bisnis, terutama teori Resource-Based View dan Dynamic Capabilities. Temuan penelitian menunjukkan bahwa inovasi produk, kreativitas dalam desain, variasi kemasan, strategi promosi, serta kemampuan untuk beradaptasi dengan selera konsumen berperan dalam meningkatkan daya saing produk. Bazaar Kampung Jepang menjadi tempat yang mendorong pelaku bisnis untuk mengembangkan kreativitas dalam menciptakan nilai lebih sehingga dapat menarik minat konsumen dan memperbesar kesempatan pasar. Penelitian ini menyimpulkan bahwa inovasi dan kreativitas adalah elemen penting dalam menciptakan keunggulan kompetitif yang berkelanjutan bagi para pelaku bisnis.

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Published

2026-08-03

Issue

Vol. 1 No. Special Issue (2026): Socialpreneurship dan Pemberdayaan UMKM: Kolaborasi Pengabdian kepada Masyarakat di Kampung Jepang Manukan Surabaya

Section

Articles